Recommended Reading by Business of Home

January 09, 2020

business of home


How do you pinpoint the value of influencer partnerships today? Embello co-founder and CEO, Laiza Cors, speaks to how home brands can utilize influencers to drive brand messaging and sales.



During her presentation at the International Housewares Association’s CHESS conference, Laiza Cors, co-founder and CEO of influencer marketing agency Embello, highlighted how influencers can bolster home companies’ marketing efforts, driving brand awareness, web traffic, and sales. She also addressed tips on managing social media platforms and measuring the return on investment of influencer marketing campaigns.

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