Still not sure where to start when it comes to implementing an influencer marketing strategy? Experts at Embello start at square one, speaking to the benefits of and reasoning behind leveraging influencers to spread brand messaging, heighten awareness, and drive sales.
During her presentation at the International Housewares Association’s CHESS conference, Laiza Cors, co-founder and CEO of influencer marketing agency Embello, highlighted how influencers can bolster home companies’ marketing efforts, driving brand awareness, web traffic, and sales. She also addressed tips on managing social media platforms and measuring the return on investment of influencer marketing campaigns.
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