New Partnership Announcement: Martha Stewart Living X Embello

June 08, 2020

Martha Stewart Living Embello Partnership

Martha Stewart Living and Embello join forces to design a product-driven, multi-platform experience for the home industry

Los Angeles, California, June 8th, 2020 - National celebrity print publication Martha Stewart Living partners with Embello, the only home-focused influencer marketing agency and platform, to customize social campaigns for home brands and enhance content exposure.

As the print arm of Martha Stewart’s mega brand, Martha Stewart Living creates best-in-class lifestyle content to teach and inspire readers to design the life – and home – they want. In total, Martha Stewart Living (MSL) captures 7.3 million design-focused consumers across America.

The partnership between* MSL* and Embello will take content created from Embello campaigns and place them in front of MSL’s home design & décor fans, who in the past year have spent more than $6 billion on home remodeling projects / improvements and nearly $2 billion on household furnishings.

This opportunity to extend a digital campaign’s photography and insightful learnings into a full-page, sponsored content unit in MSL’s national magazine gives Embello campaigns exciting new capabilities with a unique print experience. Both the participating brands and influencers will greatly benefit by this collaboration through broadened exposure within style-focused environments.

“Home design & décor have always been at the core of Martha Stewart Living. Readers know they can turn to our pages for plenty of home how-to’s and inspiration. Partnering with Embello is a natural extension and gives brands the opportunity to be directly involved in projects reaching our active, design-focused readers.” Daren Mazzucca, SVP, Group Publisher.

Additionally, MSL will include a series of pre-packaged Embello influencer campaigns into their portfolio offering, helping their clients tap into the influencer landscape, while obtaining a farther reach and increased engagement online. The targeted influencer campaigns, executed by Embello, will be geared toward building consumer awareness, spreading key brand messaging, growing social media engagement and increasing website traffic. To-the trade Interior design and consumer-facing home influencers, who reach the affluent consumer market, will provide a series of storytelling posts that share their design process, sourcing from a brand or showroom, and incorporate key brand messaging.

“We’re thrilled to be working with the MSL team to help brands in the home industry leverage both our influencers’ engaged audience and Martha’s loyal fans,” says Laiza Cors, founder and CEO of Embello. “The ability to experience a brand’s product through influencers’ custom content and giving those assets a new life form is truly meaningful.”



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